Normally the travel industry s attention is focused on inbound travel to the middle east, drawn by the vast amount of investment activity developing giant leisure and air transport hubs. In 2016, outbound visitor numbers from the middle east decreased by 6. The gcc is assessed by the world tourism organisation as accounting for well over 60% of the regions outbound market. Middle east becomes fastest growing outbound travel market.
The middle east outbound travel market was the worlds fastestgrowing market this year with a 9 per cent increase in outbound trips over the first eight months of this year, according to a. Between 2000 and 2010, the number of travelers in the middle east more than doubled, from 24. World tourism organization the chinese outbound travel market and understanding chinese outbound tourism china is the fastestgrowing tourism source market in the world, and the top international tourism spender since 2012. New tourism investments spark a travel boom in saudi. Pma interviewed a few exporters to gather insights on their middle east activity. The middle east registered a 9 per cent growth in outbound travel numbers last year, making it the fastest growing outbound market, a report showed. It acknowledges that the middle east travel market is incredibly diverse when it comes to travel patterns, yet cost is a shared consideration across countries. The middle east is one of the smallest, yet fastest growing, tourist generating regions in the world, with outbound travel quadrupling in the last 20 years. Saudi arabia outbound travel and tourism market analysis. Digitalisation is here to stay as accommodation inventories and attractions are steadily increasing showing impressive numbers. The middle east outbound travel market with special insight into the image of europe as a. Middle east news, business analysis, commentary, longform features, polling, original video, interactive graphics, and more from the nations leading business commentators.
The gulf cooperation council gcc outbound travel market. Us outbound travel in a nutshell and in numbers travel. Jul 14, 2017 pdf over the last decade, the middle east has experienced remarkable developments in travel and tourism. Key emerging outbound travel markets 2017 skift research. This drives the emergence of eastern european countries as promising tourism source markets. Travel providers, industry bodies and governments in the middle east are helping to set the agenda for the global. Despite the negative impact of the sociopolitical unrest in the middle east on tourism flows, prospects for the sector remain positive. Its a level of growth unmatched by any region in the world during the same. Part 1 the gulf cooperation council outbound travel market 21 chapter 1 gulf cooperation council gcc region profile 23 1. Large polish tour operators are the main drivers of outbound tourism.
Use the top 50 world ranking tab to learn how these markets rank based on one of the three key trends. Comparing the middle east travel market to other regions. This expansion was mainly fuelled by increasing market liberalisation, ongoing infrastructure development in the asian region and the growth of the middle class, especially in mainland china. Experts in europe and the middle east are somewhat more cautious. Top 20 middle east travel agencies united arab emirates. Pdf over the last decade, the middle east has experienced remarkable developments in travel and tourism. The new itb world travel trends report 20152016 prepared by ipk international on behalf of itb berlin finds that the middle east is the worlds fastestgrowing outbound travel market, having witnessed a 9 per cent increase in outbound trips over the first eight months of 2015. Select the market comparison tab to compare a country, region or the world with additional metrics. Propelled by rising incomes and a voracious appetite for exploration, chinese travelers took more than four billion domestic trips in 2017 and more than 100 million journeys overseasnumbers that are set to rise over the next. The gulf cooperation council gcc source market report tourobs. Ksa hospitality market report on 21 october 2019 at the crowne plaza riyadh rdc hotel and convention center. It also presents a valuable toolkit to guide destination managers and decision makers on the best way. Countries in the middle east are becoming ever more.
The middle east outbound travel market with special insight into. The middle east outbound travel market with special insight. Common regional approaches are becoming very difficult, if not impossible. The following report is equally an analysis of ctrips strategic and financial path and a study of the chinese online travel market. Gcc outbound tourism industry analysis and forecast presents the trends likely to govern the gcc outbound tourism industry in the coming years along with a forecast of the key market dynamics and performance analysis. The us, the uk and china are important longhaul source markets for the middle east. These guidelines from the china tourism academy and unwto offer valuable insights into the factors motivating chinese tourists to travel. Middle east africa online travel market size, outlook, trends. The european outbound tourism market is changing rapidly. Supporting growth is increased market openness, air connectivity, and travel facilitation. Analysis of the us outbound travel market tourism essay. The uae relies on imports for 80 percent of its food needs, according to the ministry of economy. This has made the middle east countries one of the most lucrative outbound tourist markets in todays fast growing international tourism industry.
Unwto jointly with the european travel commission etc have covered the key outbound markets. Oxford economics as these markets are not in the unwto top 50 outbound tourism spending markets. The frequency of travel relates to all type of travel including business trips the 31% of respondents only travelling once a year choose international destinations for that trip 62%. Study on tourism in the overseas market of united arab. Driven by high internet and smartphone penetration, improving technology infrastructure and a young population with an appetite for travel, the middle east travel market is well positioned for strong growth over the next five years. Tourism market trends 2003 middle east english version. In 2009, usd 882 million exports were from the middle east, which was only 0. If visitors were points, and tourism were a game, the middle east would be gaining ground fast on the industry s traditional leaders. These markets show some of the highest growth rates in trips to. In 2016, outbound visitor numbers from the middle east decreased by.
Bay area, a landmark initiative to merge eleven cities in the pearl river delta, and. Attendees at arabian travel market put forth the trends that are affecting the dynamics of the tourism and hospitality industry in the middle east region. Emerging travel trends in me april 26, 2017 uncategorized attendees at arabian travel market put forth the trends that are affecting the dynamics of the tourism and hospitality industry in the middle east region. Presented by kumud sengupta market vision research. Thus, it is important for the industry stakeholders to keep up. Online travel agencies are expected to grow at a quick pace due to the emerging startups and secure bookings. Me outbound travel market reports strong performance. The middle east and north african transportation and logistics market, forecast to 2018 report has been added to research and markets offering the.
Gcc nationals represent the bulk of all travels from the middle east. Outbound visitors from the gcc amount spend in usd billion. Middle east as an emerging travel market cnn travel. Worldwide trends in outbound and inbound travel as well as important current topics. Malaysias success story on mft is primarily driven by the governments commitment to identify the muslim market as a priority market, which allows the country to top the global muslim travel index for the sixth consecutive year. Visitor profile visitor purchasing interests floorplan. Unwto middle east data and market vision gcc estimates 6 matched by rise in travel expenditure 1. Middle east travel market how is middle east travel market. According to recent research, middle east, travel and tourism activity is expected to grow by 4. North america was a bit more sluggish, with online channels growing at 7% and offline at only 1%. Alhamarneh and others published new tourism trends in the arab world find, read and cite all the research you need on researchgate. The middle east is a growing region with potential to grow even further.
The result is a comprehensive 68page report us outbound travel in 2016 which drills down into who the us outbound traveller is, what they purchase, where they go and much more. Despite the size of the us, outbound travel is not an aspiration shared by all its citizens. Trades inquiry into australias trade with the middle east. Doubledigit growth in air travel to the mea region is set to continue in q1 2018. The middle east outbound travel market with special. Saudi arabia outbound travel and tourism market analysis 20 2018 and forecast 2019 2025 provides a comprehensive analysis of the actual market situation and future outlook for the saudi arabia outbound tourism market. Jul 19, 2016 eyefortravel has joined forces with ixi services, a division of equifax, to harness proprietary data from more than 120 million us households. This report provides sizing and analysis of the online and total leisure travel markets in the middle east, as well as regional projections through 2021, including. Entering the middle east market produce marketing association. Given ctrips dominance of the industry in china, it is crucial to understand what they are doing to decipher the broader trends shaping the future. Nevertheless, middle eastern exports are growing, especially after the 1990s, when the average growth rate reached 16%.
Otr provides international destinations a platform to collectively market their countries and travel destinations offering to travel trade in an amalgam. A deep dive into ctrip and the china online travel market 2017. Lesstraveled destinations such as africa and the middle east currently account for a small share of chinese travelers, but that number is growing quickly. International air travel to the middle east and africa mea region saw doubledigit growth last year and will continue to soar this quarter, reports forwardkeys. We are pleased to launch the middle east real estate predictions. In 2015, close to 21 million of all middle east travellers came from a gcc country, representing a market share of 55%.
In 2017, the online market in the middle east grew at a healthy 15%, while offline channels grew at only 4%. Outbound travel in the united kingdom detailed references. If you want to offer naturerelated holidays, the markets of the czech. Fast growing outbound travel volume 8 14 24 40 46 61 gcc international tourist departures, 20002030f, million 2000 2005 2010 2015 2020f 2030f 1. The report uses data and analysis to discuss potential lucrative opportunities, current and future trends related to. In another example, the study found that the number of inbound. Agencies have been ranked in size order, taking into account various factors including staff numbers, sales figures and regional reach, given the information available to us. The middle east the worlds future logistics hub by john mannersbell, ti the middle east has acted as a refuelling point for air freight carriers and shipping lines moving between europe and asia for many years. Social media adoption, and usage, around the world continues to rapidly evolve. Middle east luxury goods market outlook edition 2020.
Middle east and north african transportation and logistics. Report suggests middle east online travel market set to. Outbound travel from the middle east hasnt garnered the attention of some other outbound markets, but given the high travel expenditure and. The russian outbound travel market the middle east outbound travel market the chinese outbound travel market the innovative unwtoetc understanding outbound tourism netnographic series explores the behavior in fastgrowing source markets in the world. The mainland has been the worlds largest outbound travel market since 2012, accounting for over half of asias outbound travel expenditure. The middle east is an important source region for the world travel industry, not just because of the rapidly growing number of trips taken abroad, but more importantly because of the high purchasing power of consumers in key markets like saudi arabia and kuwait. Economic impact of the 2015 mers outbreak on the republic. The unwto world tourism barometer monitors shortterm tourism trends on a regular. In view of the worldwide interest in this market, etc and unwto have prepared two joint reports on this. The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
International travel expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets. Outbound tourism vs inbound tourism which countries rely. The outbound market for mice and luxury travel from the gcc region is witnessing changing trends for destination preferences according to key mice and luxury travel specialists attending the upcoming 5th annual mice arabia and luxury travel congress. Seplat wellplaced to pursue acquisitions post covid19 and oil market storm cfo 31march2020. Adapt to the hospitality and tourism industry in the. Features and highlights why target the middle east. As part of our primary research, we spent several weeks in asia, including time at ctrip headquarters meeting. Within the region, the gulf cooperation council gcc countries saudi arabia, united arab emirates, kuwait, bahrain, qatar and oman constitute all together about 60% of all outbound travel and about 75% of total international tourism expenditure from the middle east. As in previous reports, this white paper captures insights from a wide variety of academic, industry and media sources, distilling the key lessons from the past year.
Economic growth is increasing living standards across the world and outbound travel is growing along. Apr 04, 2018 first, lets compare north america, a mature travel market with the middle east. Tourism towards 2030 global overview 5 ollowing three years of intensive research, we are pleased to present the results of unwtos new long term forecast for international tourism. The european union, asia, australia, new zealand and local and regional processors are competing for the middle easts produce business.
What are the opportunities in emerging eastern european tourism. The report examines the performance of the ksa hospitality market, the evolution of the tourism industry in ksa and a regional view on global trends. The middle east luxury goods market is anticipated to reach usd 22. In the middle east, uae is the largest outbound travel market in terms of expenditure. Which trends offer opportunities or pose threats on the european.
In either tab, use the floating filter to reflect one of three key trends. As these elements interact and reinforce each other, we see important new implications on hospitality. Celebrate local cuisines with world food travel day. Pelagic fish such as sardines, anchovies, sprats and mackerels are the most exported products from the middle east. Apr 08, 2019 this statistic shows outbound visitor growth in the middle east from 2011 to 2019. And as the number of longhaul trips increases, so will the length of each stay.
The hotelier middle east housekeeping report 2016 provides essential business insight into. Oil storage at sea approaching record levels, oil tanker rates double, hempel makes executive changes, svitzer gets 10year contract extension. Middle east africa online travel market size, outlook. Generally, they combine family holidays with medical treatment. If visitors were points, and tourism were a game, the middle east would be gaining ground fast on the industrys traditional leaders. Surprisingly, the size of the us doesnt inspire its residents to travel outside their home country. Over the past decade, outbound tourism from china to middle east countries has steadily grown, in contrast to the steep decline in international travel to the region due to the surge in jihadist terrorism and the domestic turmoil attending the arab uprisings, notably in egypt, tunisia, yemen, syria, and libya. China is already the worlds largest outbound travel market, and its increasingly adventurous overseas travelers are the worlds highest spenders per single trip. The arabian travel news power list ranks 20 of the regions power players in middle east travel. This can in part be explained by almost half of all those surveyed traveling more than twice a year 44%, with one in five 21% traveling more than five times a year. The outlook for international tourism is positive with the unwto forecasting 3. It was therefore only a small step to create hub and spoke operations. Apr 08, 2019 this statistic shows inbound visitor growth in the middle east from 2011 to 2019. According to latest available data, the middle east total outbound market last year reached 39.
But whether large or small the list has been compiled to reflect the important development currently ongoing at each of the. They want to travel as a flashpacker, because they combine. Pocket guide focuses on meas travel trends and offers travel marketers insights and advice necessary to run more strategic campaigns. This statistic shows outbound visitor growth in the middle east from 2011 to 2019. For those companies that do have an online booking system online booking defined as an automated system to handle the entire transaction from trip selection, availability confirmation and payment companies in the middle east and europe had the highest percentage. The chinese outbound tourism market is already very strong and has huge potential to grow further still. Given the downgrade in outbound travel from these countries and the measures that have been taken to stop the spread of the virus within the region, we have downgraded expected arrivals for the middle east in 2020 to 5. From 2012 to 2016, total outbound trips grew by 24. In 2016, inbound visitor numbers to the middle east grew by 1.
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